When planning an online or mobile business, founders and co-founders must begin discussing ‘location’ as soon as possible. By location, I particularly refer to the launch and base location(s) of your online or mobile business.
The following are four pointers I suggest you to consider in your startup location discussion:
Firstly, is where you live the best place to launch and base your internet or mobile startup?
If you live in countries with modest populations, like Sweden or Australia for example, and you’ve come up with a business that could have global appeal, you must seriously consider if launching in your home country will be beneficial to your aspirations.
The United States, with a population of 300 million that mostly use the internet and smartphones, might be a better option. For example, Foursquare, launched in New York, would not have had the same appeal if launched in Beirut.
The fact is that there are not as many examples of non-big population launched startups making it big as the other way around.
Secondly, you must consider if launching in a smaller market will leave you vulnerable to predators?
In this industry, we constantly hear that some multi-billionaire startup founder took his/her “inspiration” from another guy who lives in a small village in some unpronounceable country.
If you launch in a smaller market and register some success, others will hear about it and use their considerable resources to establish your idea in a bigger market before you have had a chance to get there yourself.
Thirdly, you must question whether your online or mobile business’ location is the best choice to attract the talent you will need.
If your startup succeeds, as we expect all will , you are going to need talent. Depending on the nature of your startup, you may require Engineers, Business Development personnel, Project Managers, Designers, etc.
It is fact that there are certain hubs where such talent is more fertile than others. For example, I believe Engineering talent is best in Silicon Valley (USA) or some Asian countries (Singapore, Philippines, India, etc.), while some of the best Business Development personnel I have met have been from more cut-throat cities like New York, Los Angeles (USA) and Sydney (Australia).
Finally, and probably most importantly, do investors have preferred locations?
There is a great chance you are going to need money to grow your business. And it is a definite that you are going to want money when you exit your web or mobile business.
Venture Capitalists, Angel Investors and others with money will very likely judge your capacity to service the greatest-possible market for your business when deciding on whether they should or should not invest.
The above should not mean that everyone should launch their web or mobile business in the most populated, capitalist locations. First and foremost, the location has to be right for your business.
But once you have a list of what the right locations for your business could be, my advice is you make sure your capacity to service the largest locations is front-and-center in your planning.
The economic uncertainty of the next few years is leaving people to wonder if they will even have a job next year. With budgets already tight, many families are struggling to keep one job and still have difficulties making ends meet. The good news is that you can begin to supplement your income this year by taking advantage of online opportunities in blogging, podcasting, and writing for others. If you’re passionate about something, you can find a way to express yourself in the online world and eventually start to make extra money from it.
Making Money With A Blog
While blogging has great long term potential, don’t expect to make money with a blog right away. If you’re looking for a way to express your passion while taking advantage of potential income opportunities like Adsense or affiliate products, starting a blog is a great place to begin. It’s common for bloggers to see small earnings in the first year, but don’t expect to pay for your mortgage right away. With consistent posting and a commitment to providing good information to your online community, you can start to see a few extra dollars.
Writing For Other Sites
One of the best ways to land a job writing for others is by writing your own blog and getting an invitation to join a staff writing team. You can, however, find legitimate writing jobs online that pay well. One of the newest resources is the ProBlogger job board, which lists the job requests of companies who are hiring writers. Topics range from technology to fashion and can pay from $10 an article to $75 and up.
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